In today’s digital-first commercial property landscape, the quality of your listings can make or break your enquiry rate. While portals like RealCommercial, Commercial Real Estate, Development Ready, Commercial Ready, Trade Me Property, Rightmove, and Zoopla offer vital exposure, simply being listed is no longer enough. What matters is how well you list.
At Surga Central, we help agencies across Australia, New Zealand, and the United Kingdom optimise their listings and maximise enquiries through seamless portal integration and smarter data management.
Here are five proven ways to boost your portal enquiries with better listing data:
1. Use High-Quality Photos & Floorplans
First impressions count. Listings with high-resolution images and clear floorplans consistently outperform those without. Properties that visually tell a story are more likely to stop the scroll and drive engagement.
💡 Surga Central allows you to manage and upload media effortlessly to major portals—keeping your marketing consistent and high quality.
2. Craft Clear, Compelling Descriptions
Avoid jargon. Speak directly to your target market with concise copy that highlights benefits, not just features. What’s the unique selling point? Who is this space ideal for?
💡 Surga Central supports customisable templates to help your team create standout descriptions quickly and consistently.
3. Leverage Structured Data
Portals favour listings with complete, structured data—think zoning, floor area, lease terms, NLA, and availability. The more you provide, the more filters you’ll match in user searches.
💡 Surga Central’s structured data fields ensure your listings are optimised for every portal’s criteria—no duplication, no rework.
4. Synchronise Listings Across Multiple Portals
Manual entry is inefficient and prone to errors. Automating the upload process means listings go live faster, with consistent information across every platform.
💡 With Surga Central, you can publish listings directly to multiple portals in just a few clicks, saving time and eliminating discrepancies.
5. Capture and Track Enquiries in Real-Time
A missed enquiry is a missed opportunity. Make sure every portal lead is captured, logged, and actioned automatically—before your competitors do.
💡 Surga Central receives enquiries from supported portals and instantly logs them against the relevant listing and contact. Even better, it can auto-reply to ensure a fast, professional first response.
The Bottom Line
Better listing data drives better results. By combining professional-quality content with smart technology, commercial agents can dramatically increase the volume—and quality—of portal enquiries.
If you're ready to transform your listings into lead magnets, discover how Surga Central can support your agency: www.surgacentral.com